With our Collaboration with BOXPARK Wembley, we brought together the two worlds of gamers and party goers. With the emergence of Twitch, the scale of gamers had been fully illustrated more than ever. With artists like Travis Scott taking advantage of this emerging crowd, the success evidence was there for all to see. With the return of events and indoor / outdoor gatherings, we customised our business approach with BOXPARK, offering a number of custom projects, knowing the potential reach, and results in engagement.

An example of this can be seen with our BOX PAC Challenge. With influential individuals regularly visiting and performing at BOXPARK, we created a top score challenge, with the public figures and their fans.

In addition to this, we also merged the sneaker culture and the retro arcade nostalgia culture together. With our close relationship with “Crepe City, we managed to bring an unmatchable feel, from both worlds together.